Zebra Technologies

Zebra Technologies is a NASDAQ-listed enterprise asset intelligence company headquartered in Lincolnshire, Illinois, that supplies the hardware and software used to track goods, assets and frontline workers. It reports in two segments: Connected Frontline, covering enterprise mobile computers, rugged tablets, interactive displays and frontline software; and Asset Visibility and Automation, covering barcode printers and scanners, RFID readers, fixed industrial scanners and machine vision. Its customers are concentrated in retail and e-commerce, transportation and logistics, manufacturing and healthcare. In 2025 it reported revenue of $5.40 billion, operating income of $700 million and net income of $419 million, with about 10,700 employees. It is led by chief executive William Burns, with Anders Gustafsson as chair. It acquired the touchscreen and point-of-sale maker Elo Touch and exited its robotics automation business to concentrate on RFID, machine vision and AI-led automation.