Senior Product Analyst - Analytics & Insights

About Lucidya Lucidya is an AI-native platform for customer experience (CX) intelligence that helps organizations understand their customers and take action across the entire customer lifecycle. Our platform brings together products including Social Listening, OmniServe, Survey, and AI Agent, helping enterprise organizations across the region turn customer data into better experiences and measurable business outcomes. As we continue to scale our products, customers, and AI capabilities, the amount of data we generate is growing rapidly. The opportunity is no longer simply to report on what happened - it's to understand why it happened, what it means, and what we should do next. Why this role matters We're looking for a Senior Product Analyst who can help make data a genuine part of how Product operates. This isn't a role where you'll wait for a Product Manager to ask for a dashboard or pull a report after a decision has already been made. You'll be expected to get close to the product, understand how customers actually use it, spot patterns others may have missed, and bring insights to the table before someone asks for them. You'll operate at two levels. At the product and feature level , you'll help teams understand whether customers are discovering, adopting, engaging with, and getting value from what we're building. You'll identify friction, investigate unexpected behaviour, evaluate experiments, and help teams decide what to improve, scale, reposition, or stop. At the leadership level , you'll connect those individual product signals to the bigger picture - helping leadership understand product performance, emerging opportunities, risks, and where we should invest next. The strongest person in this role will be able to move comfortably between a SQL query, a conversation with a Product Manager, and a leadership presentation - and translate the same data into something meaningful for each audience. What You'll Do Turn product data into decisions. You'll go beyond reporting what happened to understand why it happened, what it means, and what Product should do differently as a result. Help teams define what success actually means. You'll work with Product Managers and other stakeholders to establish meaningful KPIs, success metrics, and measurement plans before features and initiatives are launched. Understand how customers use our products. You'll analyse journeys, funnels, cohorts, adoption, engagement, retention, churn, and behavioural patterns to identify where customers are succeeding and where they're getting stuck. Evaluate whether our products are delivering value. You'll assess feature performance and help teams make evidence-based decisions about whether to improve, scale, reposition, or discontinue initiatives. Bring insights into product discovery. You'll use quantitative evidence alongside customer, product, and market context to help teams understand which problems are worth solving and where the biggest opportunities exist. Challenge assumptions with evidence. When a team believes a feature is working, adoption is strong, or customers are behaving a certain way, you'll be comfortable asking, “What does the data actually tell us?” — constructively and without creating friction. Identify opportunities before you're asked. You won't wait for a stakeholder to request a report. You'll proactively investigate anomalies, emerging trends, underperforming areas, and changes in customer behaviour and bring forward the ones that matter. Support experimentation. You'll help teams define hypotheses, success criteria, and measurement approaches, then analyse experiments and A/B tests to determine what the evidence tells us. Make complex analysis easy to understand. You'll turn large datasets and complicated analysis into clear stories, visualisations, recommendations, and decisions that make sense to both technical and non-technical audiences. Give leadership a clear view of product performance. You'll create reporting that