Specialist, Lifecycle Marketing

About Us MoneyHero Limited (NASDAQ: MNY) is a leading tech- and AI-powered personal finance aggregation and comparison platform that provides consumers with actionable insights to discover, compare, and choose the best financial products with confidence — bringing data intelligence and seamless digital access across insurance and banking solutions. The Company operates in Singapore, Hong Kong, Taiwan and the Philippines. Its brand portfolio includes B2C platforms MoneyHero, SingSaver, Money101, Moneymax and Seedly, as well as the B2B platform Creatory. The Company also retains an equity stake in preference shares in Malaysian fintech company, Jirnexu Pte. Ltd., parent company of Jirnexu Sdn. Bhd., the operator of RinggitPlus, Malaysia’s largest operating B2C platform. MoneyHero had over 270 commercial partner relationships as at March 31, 2026, and had approximately 3.9 million Monthly Unique Users across its platform for the three months ended March 31, 2026. About the Job The Specialist, Lifecycle Marketing role operates as a centralized regional capability, the Specialist, Lifecycle Marketing defines and delivers the Group’s overarching B2B and B2C lifecycle marketing strategy. This role is directly accountable for designing, architecting, and optimizing scalable, automated customer journeys that accelerate acquisition, activation, conversion, retention, and lifetime value across all regional markets. Positioned at the intersection of commercial strategy, data-led customer insight, advanced marketing technology, and AI-driven workflows, you will establish unified lifecycle frameworks, automation standards, and performance disciplines for the Group. As a key partner to local business units, you will balance rigorous regional governance with localized enablement, empowering Country Managers and market teams to drive agile, market-specific execution. What We Offer You will be entitled to a competitive salary and attractive benefits, including: Annual leave, birthday leave, tenure leave, international remote work leave, and more Professional trainings, career advancement and internal mobility opportunities Competitive benefits including insurance and mental wellness program The Specialist, Lifecycle Marketing will be responsible for: Strategic Leadership & Governance Define and lead the Group’s overarching lifecycle marketing strategy across the entire customer funnel, including lead nurture, onboarding, activation, engagement, retention, win-back, and cross-sell to drive long-term user value. Design and govern a regional "air-traffic control" content strategy framework to optimize frequency and sequencing across SingSaver, MoneyHero, Money101, and MoneyMax; mitigate message fatigue and audience overlap while maintaining the guardrails that empower local teams. Own the regional lifecycle marketing roadmap, systematically prioritizing initiatives based on growth objectives, customer insights, business impact, and operational feasibility. Omni-Channel Architecture & Execution Orchestrate complex, multi-step customer journeys across a unified omni-channel stack (Email, WhatsApp, App Push, and On-Site/In-App Notifications), ensuring a seamless, frictionless user experience across all digital touchpoints. Architect conditional logic, advanced segmentation, and cross-channel triggers utilizing behavioral, transactional, and demographic data to dynamically route users based on real-time behavior and lifecycle stage. Leverage AI-enabled tools and marketing technology to scale personalization, automate content creation/copywriting variations, and optimize dynamic send-times, ensuring appropriate guardrails and human oversight are maintained. Manage and optimize the CRM and marketing automation platforms, overseeing journey logic, campaign configuration, audience rules, and the integration of AI-enabled personalization and testing tools. Cross-Border Scalability & Experimentation Establish a rigorous, region-wide A/B/n testing and experi