Senior Marketing Science Analyst

About Flipp Flipp partners with the largest North American retailers and brands to deliver local promotions and savings to millions of engaged shoppers daily, driving superior returns on investments. We help people make smarter shopping decisions with autonomy and accountability. With rising living costs, Flipp's mission is crucial. Our Shopper Consideration Platform allows retailers and manufacturers to create digital experiences from their savings & deals content, aiding shoppers in deciding what to buy and where to buy it. Together, we make a difference. In 2024, Flipp joined forces with the European company Shopfully , creating a global leader in the sector. Together, we reach 400 million households and serve over 1,000 top retailers and brands across 27 markets, including Europe, Canada, the USA, Latin America, and Australia. Our five principles, Progress Over Perfection, Clarity Through Transparency, Learn Loudly, Challenge with Empathy, and Always Build Better, bring a relentless progress mindset to life. They’re not just slogans, but they’re the behaviours we expect, reward, and hold ourselves accountable to. You'll be equipped to make an impact, realize your potential, and stay inspired every step of the way. The Marketing Science team at Flipp works cross-functionally with clients, analysts, and external partnerships to executive campaigns at the highest level of effectiveness. The Senior Marketing Science Analyst acts as an analytical consultant for Flipp’s business development and product teams, in support of Retail, Brand, and Media partners. You assess the business situation, select the appropriate testing & measurement approach and derive actionable insights to deliver business performance. You collaborate effectively with peers and mentor entry level analysts both technically and methodologically. You are the operator of the request model and the keepers of the cadence. This profile makes the two-way pipeline real: intake flowing in from the regional teams in every market, and structured, prioritized requests flowing out to Product and Data Engineering. What you'll get the opportunity to do: Plan & Design E2e delivery of testing & measurement process - setup, execution & analysis - w/minimal support Selects best-fit approach based on Flipp testing & measurement best practices Advises overall testing & measurement plan design Manages assigned tickets in JIRA workflow w/minimal support Contributes to development & delivery of strategic analytics roadmap for assigned portfolio Data Preparation & Modeling Highly proficient in data extraction, manipulation and aggregation Effectively navigate enterprise level systems & large datasets Strong understanding of Flipp's data models, limitations & relevant applications Identify process efficiency opportunities & develop working prototypes Analysis & Measurement Proficient with foundational statistical concepts Deep expertise in digital marketing attribution and incrementality measurement Execute Flipp testing & measurement playbooks and improvises creatively w/data off script Identify root cause issues & scalable opportunities through strong diagnostic analysis & curiosity Investigates and drives to resolution on identified data anomalies Apply and help improve measurement standards, intake criteria, service expectations, escalation protocols, documentation requirements, and quality-control practices across assigned work Assess incoming requests for business value, urgency, feasibility, data readiness, and appropriate measurement path, then classify, prioritize, and route them accordingly. Generating & Delivering Insights Drives meaningful action by extracting ""So What"" & ""Now What"" in d2d analysis Develops compelling, insightful and tailored analysis and measurement approaches to answer ambiguous business challenges Utilizes industry leading BI tools to effectively visualize key insights Adept at presenting analysis to both technical and non-technical internal audien