GTM Engineer

Who is Boulevard? Boulevard provides the first and only client experience platform for appointment-based, self-care businesses. We empower our customers to give their clients more of the magical moments that matter most. Before launching in 2016, our founders spent months interviewing salon managers and working behind front desks to understand their pain points so we could design a modern, user-friendly platform that meets the unique needs of their business. Our roots may be in hair salons, but we are built for the broader self-care industry, including many types of salons, spas, medspa, barbershops, and more. Our technology not only helps our customers survive but thrive. Take a look at how we (and YOU) can make that happen . We have an insatiable curiosity and embrace experimentation. We believe that simple solutions require the most sophistication, and we design each and every detail to maximize potential, power, and impact. Do our values match? Read through our story and what we value the most . Our team values and celebrates our diverse backgrounds. Being open about who we are and what we do allows us to do the best work of our lives. We believe in equal opportunity for all, and you should too. Come to the best work of your life at Boulevard. Own the automation engine that powers Boulevard’s next phase of growth. Boulevard is building a high-efficiency, AI-leveraged go-to-market engine as we scale from $50M toward $250M in revenue. As our SDR and AE teams grow, we are committed to scaling productivity through automation, not headcount alone. We are hiring a GTM Engineer to architect and scale the systems that power our outbound, routing, enrichment, and seller workflows. This is a high-impact individual contributor role for a hands-on systems builder who thrives at the intersection of CRM architecture, automation, and applied AI. The ideal candidate is a hands-on systems builder with deep CRM expertise and a pragmatic approach to AI and automation that drives measurable business outcomes. You will report to the Director of Revenue Operations and partner closely with Sales Ops, Marketing Ops, Revenue Enablement, and Analytics to design and operationalize scalable workflows that dramatically reduce manual lift, increase demos per rep, and improve pipeline performance. What you'll do here: Own the architecture and evolution of automation workflows across Salesforce, Clay, LeanData, Gong, and Outreach to support outbound prospecting, enrichment, lead routing, and lifecycle management. Design and operationalize AI-driven enrichment workflows in Clay, including custom prompt logic to extract relevant data from SMB websites where traditional data sources are limited. Define and implement GPT-driven outbound personalization frameworks that improve seller efficiency and increase demos per rep. Design and maintain integrations across Salesforce, Clay, LeanData, Gong, Outreach, and related GTM systems to ensure accurate, real-time data flow and long-term scalability. Collaborate with Sales Ops and Marketing Ops to improve routing logic, enrichment standards, and scoring frameworks that support a scaling GTM organization. Leverage Gong transcripts and conversation data to automate call insights into Salesforce, improving handoffs and cross-functional visibility. Identify manual processes across the GTM motion and automate them to reduce rep lift and accelerate execution. Own monitoring, alerting, and error handling for integration workflows, ensuring system reliability and performance. Define governance standards for enrichment, routing, and data hygiene in partnership with Revenue Operations. Partner with Revenue Enablement to automate call scoring and enable scalable coaching insights for leadership. Support rollout and adoption of new workflows by documenting processes, creating SOPs, and recording Loom walkthroughs. Proactively surface automation opportunities tied to measurable improvements in SDR productivity, enrichment coverage, and pipeline generation. What you'll need to thrive: 3 to 5 years of experience in GTM Operations, Revenue Operations, Sales Operations, Marketing Operations or a technical automation role within B2B SaaS. Experience building and iterating on standalone internal tools/applications, with hands-on proficiency in Claude Code preferred. BA/BS degree preferred. Experience supporting a scaling B2B GTM organization with high outbound motion and fast sales cycle. Deep hands-on experience with Salesforce and strong understanding of CRM architecture, object relationships, and lifecycle design. Admin experience preferred but not required. Direct experience building workflows in Clay and LeanData. Experience with automation tools such as Zapier, Workato, or N8N. Experience with Gong and Outreach, or similar sales engagement and conversation intelligence tools. Strong systems thinker with the ability to design automation that scales and supports accurate reporting, attribution, and forecasting. Demonstrated ability to translate automation initiatives into measurable improvements in seller productivity and pipeline performance. Strong written and verbal communication skills with the ability to explain technical architecture, tradeoffs, and impact to non-technical stakeholders. Collaborative operator who works effectively across GTM teams while maintaining ownership over defined systems domains. Comfortable operating as a high-autonomy individual contributor within a fast-paced, scaling SaaS environment. How we'll take care of you: At Boulevard, we work hard to structure compensation in a way that balances internal equity with local market competitiveness, and we’re happy to share a good-faith estimate of the base salary range for this role. For candidates in NYC, the SF Bay Area, and Seattle, the anticipated base salary range is $119,000 - $149,000 per year. For all other U.S. locations, the anticipated base salary range is $99,000 - $127,720 per year. In addition to this base compensation, this role may be eligible to participate in a variable compensation program. Final compensation will vary based on a variety of factors, which include but are not limited to applicable experience, location, and final leveling. How We Take Care of Our Team Our business is deeply immersed in an industry that’s centered around helping people feel their best, so we know that taking care of yourself isn’t selfish; it’s essential. That’s why our culture pairs high standards with genuine care. We don't glorify burnout or wear ‘always on’ as a badge of honor. Instead, we’ve created benefits designed to support you inside and outside of work, so you can bring your best self to both. Here’s how we support you: Competitive base pay and performance bonus eligibility because you deserve to be rewarded for your impact. Equity participation for all full-time employees because we believe the people helping build Boulevard should share in our long-term success. Comprehensive medical coverage with up to 100% employee premium coverage and 75% dependent coverage to help take care of you and your loved ones. An annual $1,200 HSA employer contribution for eligible plans to help support healthcare costs and future planning. 100% covered dental, vision, life, and disability insurance, ensuring you stay healthy, protected, and ready for whatever life brings. 12 weeks of fully paid U.S. parental leave supporting all new parents equally as they take the time to bond, adjust, and be present when welcoming a new family member. Flexible paid time off, plus 10 U.S. company holidays, where you are encouraged to rest, recharge, and take the time you need, guilt-free. Fully remote with support, including a $200 home office setup allowance and a $50 monthly WFH reimbursement so your workspace is set up for success. $200 quarterly Boulevard Bucks to prioritize your well-being and stay connected to the industry we serve. And other perks like One Medical membership and Employee Assistant Program. To learn how Boulevard collects, uses, and protects personal information related to candidates and employees, please review our Boulevard Employee & Personnel Privacy Notice . Boulevard Labs, Inc. is an Equal Opportunity Employer committed to hiring a diverse workforce and sustaining an inclusive culture. All employment decisions at Boulevard Labs, Inc. are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.