Growth Strategy Manager

GROWTH STRATEGY MANAGER - CREDIT COMPASS Hybrid working in London, UK (At least two days in office per week) We’re looking for a Growth Strategy Manager to join our Credit Compass team. THE COMPANY Small businesses move fast. Opportunities often don’t wait, and cash flow pressures can appear overnight. To keep going, and growing, SMEs need finance that’s as flexible and responsive as they are. That's why we built iwoca. Our smart technology, data science and five-star customer service ensures business owners can act with the speed, confidence and control they need, exactly when it's needed. We’ve already cleared the way for 100,000 businesses with more than £4 billion in funding. Our passionate team is driven to help even more SMEs succeed, through access to better finance and other services that make running a business easier. Our ultimate mission is to support one million SMEs in their defining moments, creating lasting impact for the communities and economies they drive. The Team The Credit Compass launched late 2025. Over the last year we’ve improved the product and now have thousands of users and a very strong NPS score. We’re now focused on how we scale acquisition, launch new experiences, and start understanding what iwoca products different segments of credit compass users want to use. YOUR MISSION This role owns cross-sell for Credit Compass. Put simply, the aim is to help more Credit Compass users find an iwoca product that's genuinely right for them, and in doing so grow the value of each visit. A big part of the role is figuring out the right product for the right customer at the right time. That could be a loan, credit card, insurance, iwocaPay, or something entirely new. You'll decide who should see what, when they should see it, and how to make the journey from recommendation to funding feel effortless. The ambition is simple: moving from a Credit Compass user to an iwoca customer should be as easy as booking a flight. It's a hands-on role. You'd spend your time working out where the value and the friction are, testing new products and offers to see what actually works. You’ll work mostly with the credit compass team, a small knit squad of 8 covering engineering, marketing, and design. A few of the questions you'd pick up early on: - Which product suits which customer, and when — and how would we know we'd got that right? - Where are people dropping out of the cross-sell journey, and how much of that is friction we can fix? - What new products or offers should we be testing, and how do we tell quickly whether they're working? RESPONSIBILITIES Your key areas of responsibility will include: - Own the cross-sell funnel end to end: how users move from seeing an offer, to clicking, starting an application then using one of our products. That means owning the metrics, understanding where the drop-offs are, and being responsible for improving them. - Work out who gets offered what, and when: Use customer data and eligibility signals to match products to customers sensibly, design the logic and experience behind that, and check it genuinely improves conversion and value rather than just clicks. You’ll need to evaluate how customers respond to loans, credit cards, insurance, iwocaPay and more. - Run experiments to answer real questions: Design and ship cross tests - then deep dive into the results to decide what to scale, what needs to be fixed, and what the next opportunity might be. Some tests are already running for you to build on. - Make the journeys seamless: Get into the different user journies find the bugs, tracking gaps and friction, and work with engineers to fix them and measure things cleanly, writing clear problem statements and set a high pace for delivery - Help more declined customers get funded: turning insight into a measurable increase in funded customers from the decline pool. - Measure what you ship and iterate: Track how features perform through click rates,