Director, Impact Brand Marketing

About Glia Glia is the #1 Banking AI platform, empowering community and regional financial institutions to create efficiencies, accelerate loan growth, drive deposits, and deliver experiences that win against megabanks and fintechs. Glia's Banking AI Operating System is a central intelligence layer on top of existing tech stacks, activating an AI workforce of specialized agents that draw from banking data, interaction history, and integrated systems of record. These banking-trained agents automate workflows across voice and digital–from front office to back office–resulting in decreased operational costs and the Universal Banker model. Trusted by 700+ banks and credit unions for its ironclad security and reliability, Glia delivers the industry’s first contractual no-hallucination guarantee. It’s why Glia customers quickly and confidently put Banking AI to work with measurable results from day one. More information about Glia can be found at glia.com http://glia.com. Reports to: SVP, Impact Marketing About the Role Glia is the leader in banking AI. More than 700 banks and credit unions use our platform to automate interactions, empower frontline teams, and serve their communities better. The brand that carries that story is now a team sport spanning design, content, web, and customer advocacy. This role unifies them. As Director, Impact Brand Marketing, you will own how Glia looks, sounds, and shows up everywhere a customer, prospect, analyst, or candidate encounters us. You will lead four functions as one creative engine: the Design team that produces our visual identity, the Content team that drives our editorial voice and thought leadership, the Web team that runs Glia.com http://Glia.com as our storytelling and conversion engine, and the Customer Advocacy team that turns 700+ customers into our most credible channel. You will set the strategy, build the operating rhythm, and be accountable for a brand that earns attention in a market crowded with AI claims. This is a player-coach role. You will spend some of your time leading, prioritizing, and developing people & projects, and some of it in the work itself: shaping a brand campaign concept, pressure-testing a narrative, or rewriting a headline that isn't landing.   Core Focus Areas - Brand Strategy & Identity - Define and evolve Glia's brand strategy, visual identity, and verbal identity as the company scales its leadership in banking AI. - Own brand architecture and naming governance across a growing product portfolio, keeping usage consistent from sales decks to the website to analyst briefings. - Maintain and enforce brand guidelines, and make them easy for the whole company to use. - Act as the final creative quality bar for high-visibility work: launches, events, executive platforms, and category campaigns. - Design - Drive Glia’s design efforts, ensuring our visual output continues to evolve in a way that reflects our leadership in the banking AI space. - Provide design support to Glia as a whole, ensuring our design helps teams feel a part of a bigger mission, that is consistent with how we represent ourselves externally. - Coordinate and assign budget to contractors who will help to scale our in-house design team. - Content & Editorial - Set the content strategy for internal and agency teams: the themes, formats, and channels that establish Glia's point of view with bank and credit union leaders. - Ensure editorial output ladders to business goals, from awareness and category leadership through pipeline influence. - Partner with Communications and Product Marketing so campaigns, launches, and press moments speak with one voice. - Web - Own Glia.com http://Glia.com as the brand's front door and the marketing team's highest-leverage conversion asset. - Set priorities across brand expression, campaign pages, SEO/AEO performance, and conversion optimization, and ho