Lead Product Designer, Growth (Upper Funnel)

ABOUT THE TEAM At Mural, we’re reimagining how teams think and create together. The Design and Research team brings clarity to complexity, shaping experiences that help people collaborate, ideate, and solve problems visually. We partner deeply with engineering, product, and research to invent the next generation of collaborative work combining craft, systems thinking, and bold exploration. YOUR MISSION As a Lead Product Designer focused on Growth, you’ll define how Mural earns user trust at the moments that matter most when someone first encounters the product's value, decides to go deeper, or chooses to stay. This is end to end growth journey ownership. It's about designing the logic of how Mural grows: the moments where clarity converts, where friction is a design failure, and where the line between growth and product quality either holds or breaks. You'll work across discovery, activation, and pricing surfaces, onboarding paths, upgrade flows, lifecycle touchpoints, and in-product nudges. Most importantly, you'll orchestrate how those surfaces work together and set the standard for how growth design is practiced at Mural. You'll succeed if you can bring full journey thinking, rigor and craft to a domain that often defaults to shortcuts and if you can help a cross-functional team understand what good growth design actually looks like. WHAT YOU'LL DO Player Responsibilities (Individual Contributor Work): - Define high-quality, user-centered discovery, activation, and monetization experiences across problem to success flows, upgrade flows, pricing surfaces, and lifecycle touchpoints — setting patterns that scale across the platform. - Work from concept to production, delivering thoughtful UX, polished visual design, and vibe coded prototypes that help the organization understand direction, risk, and value. - Use behavioral data as a primary design input: interpret funnel metrics, experiment results, and user signals to inform design decisions, not just validate them. - Design and lead experiments across acquisition, activation, and expansion funnels — from hypothesis formation through read-out, in close partnership with product and data science. - Establish reusable growth patterns in Mural's design system that balance clarity, persuasion, and long-term user trust. - Partner with engineers to ensure accurate, high-quality implementation of flows and components. Coaching Responsibilities (Practice Leadership): - Directly manage one to three designers on the growth surface: run regular 1:1s, set goals, give performance feedback, and support their career growth. - Balance IC output with people leadership — this is a hands-on management role, not a full-time management track. Expect the majority of your time to remain in design work. - Model how to hold craft and commercial intent simultaneously — showing peers what it looks like to design for conversion without compromising user trust. - Mentor designers working on growth-adjacent surfaces, developing their instincts around hierarchy, motivation, friction, and funnel thinking. - Contribute to how the team understands growth design as a discipline: a principled approach to earning user commitment. - Champion the relationship between growth quality and product quality, helping leadership understand when they align and when they're in tension. - Partner with research, data science, and product to elevate experimentation quality across the organization. Hybrid Responsibilities (Both Player & Coach): - Reframe problems at the funnel level helping teams understand where value is earned or lost and why. - Lead workshops or working sessions that bring clarity to pricing, packaging, onboarding, and upgrade moment opportunities. - Collaborate with product, research, and data science to define success metrics, shape experiment hypotheses, and interpret outcomes. - Advocate for user trust as a growth asset, not an obstacle to conversion — and