Product Marketing Manager (Apify Platform)

Apify is the largest marketplace of tools for AI. 25,000 Actors helping people and agents get real-time web data, track competitors, generate leads, or integrate their apps. Actors are built by a global creator community that now earns more than $1M every month. Join us to help people put the web to work. Apify can find missing children https://blog.apify.com/fighting-child-traffickers-with-technology/, protect consumers from fake discounts across the EU https://blog.apify.com/how-web-scraping-ai-and-the-eu-have-come-together-to-sweep-away-fake-discounts-in-europe/, and feed data to AI chatbots https://blog.apify.com/intercom-customer-support-ai-chatbot-web-scraping/. The Apify platform is the engine that powers everything we do. Now we need someone to own how the world understands it - a Product Marketing Manager to lead go-to-market for Apify's core infrastructure. WHAT YOU'LL BE WORKING ON: - Shape the product roadmap - work closely with the Foundations product group, bringing market and user feedback that influences priorities and feature launches. - Own GTM for the Apify platform - develop and execute marketing strategy across compute (batch and server-style Actor runs), Storage (Datasets, key-value stores, request queues), Apify Proxy, the Apify API, Console, and new platform features. - Make infrastructure accessible - translate technical concepts like compute units, Actor runtimes, batch vs. server-style Actors, IAM, Webhooks, Schedules, and Proxy chains into clear, compelling narratives for both technical and non-technical audiences. - Drive platform and feature adoption - develop messaging frameworks, landing pages, documentation improvements, blog content, and targeted campaigns. Define what "successful adoption" looks like for each platform feature, create in-product and out-of-product touchpoints (changelogs, in-app nudges, email sequences, developer newsletters), and track feature-level engagement metrics to measure uptake over time. - Grow Apify's reach through partnerships - work with cross-functional partners on co-marketing initiatives that expand our presence in the developer ecosystem. - Stay ahead of the market - track web scraping companies, AI tool marketplaces, and developer tooling trends to sharpen Apify's competitive positioning. - Measure and report on campaign performance - using data to inform future strategies and product decisions. - Keep everyone aligned - make sure Sales, Marketing, Content, and DevRel are always up to speed on platform capabilities, use cases, and upcoming launches. WHO WE'RE LOOKING FOR: - You've done this before - 5+ years in B2B product marketing, ideally at a developer tools, infrastructure, or cloud platform company, with direct experience working with product managers and engineers. - You're technically curious - you're comfortable with developer-facing products like APIs, serverless compute, cloud infrastructure, and SDKs. You don't need to be an engineer, but you need to speak their language. - You know how to go to market - you have a proven track record of developing and executing GTM strategies for technical products, including positioning, messaging, campaign delivery, and developer adoption programs. - You can make complexity land - you distill complex infrastructure concepts into narratives that resonate, whether you're writing for a solo developer, a data engineering team, or an enterprise architect. - You write and communicate with clarity - in English, across formats, for technical and non-technical audiences. - Cloud and developer tooling experience is a plus - hands-on familiarity with AWS, GCP, Azure, serverless computing, or developer tooling ecosystems will help you hit the ground running. WHAT WE EXPECT FROM YOU IN THE FIRST 6 MONTHS: You'll join as an individual contributor with the Core Services/Platform team. Your first goal is to understand the Apify platform, its products, its users, how they use it, and w