Senior Manager - Performance Marketing

This role is for one of Weekday’s clients Salary range: Rs 4000000 - Rs 4500000 (ie INR 40 - 45 LPA) Min Experience: 6+ years Location: Bengaluru JobType: full-time Requirements Key Responsibilities Performance Marketing Strategy & Execution • Own the end-to-end performance marketing strategy across Personal Loans, Insurance, and Investment products. • Plan, execute, and continuously optimize paid campaigns across Google Ads, Meta, programmatic/DSPs, affiliate networks, app install and emerging channels. • Build channel and product-specific media plans for three distinct funnels: New User Acquisition, Cross-sell, and Repeat/Retention. Full-Funnel Growth Ownership • Own CAC, ROAS, conversion rates, LTV:CAC, and other core performance metrics across all products. • Design and run cross-sell campaigns that convert existing Personal Loan customers into Insurance and Investment users. • Build repeat-customer and win-back programs that drive repeat borrowing and continued product usage among the existing base. • Balance acquisition cost, volume, and quality across always-on and campaign-based media plans. Budget, Vendor & Partner Management • Manage and forecast large monthly media budgets across multiple products and channels. • Own relationships with ad platforms, agencies, and affiliate/media partners; negotiate rates and evaluate new partnership opportunities. • Ensure spend discipline and efficient budget allocation basis real-time performance data. Data, Analytics & Experimentation • Partner with Data Science and Analytics teams to build attribution models, cohort analysis, and forecasting frameworks. • Use MMPs (AppsFlyer/Branch), GA4, and internal dashboards to track and report performance. • Run structured A/B tests across creatives, landing pages, audiences, and bidding strategies to improve funnel efficiency. Team & Stakeholder Management • Lead, mentor, and grow a team of performance marketers. • Collaborate cross-functionally with Product, Growth, Data Science, Creative, and Business teams to align on goals and priorities. • Present performance reviews, insights, and strategic recommendations to leadership on a regular cadence. What We're Looking For • 8–12 years of experience in performance marketing, with significant exposure to BFSI, fintech, lending, insurance, or investment products. • Proven track record managing large-scale paid media budgets across Google, Meta, and programmatic platforms. • Hands-on experience with app-based performance marketing and MMPs (AppsFlyer, Branch, Firebase) for high-scale consumer apps. • Demonstrated experience running both acquisition (new-user) and lifecycle (cross-sell/retention) marketing programs — not just one side of the funnel. • Strong analytical, data-driven mindset; comfortable working with Excel/SQL and performance dashboards. • Experience managing and developing a team of marketers. • Excellent stakeholder management, communication, and cross-functional collaboration skills. • MBA or equivalent from a reputed institute preferred. Good to Have • Prior experience in an NBFC, digital lending, or BFSI-focused fintech. • Exposure to CRM and marketing automation platforms for lifecycle campaigns. • Experience working with programmatic/DSP and affiliate marketing ecosystems in India. Must-have skills Performance Marketing, Retention Marketing, CRM